Privacy Policy

Thank you for shopping with MindWare. MindWare is committed to respecting your privacy and the protection and management of the personal information you share with us. Your personal information and credit card number will be treated with the highest standards of safety, security features, and confidentiality. The purpose of this Privacy Policy is to inform you what personal information we may collect from you, how we use such information, how we protect the information, and the choices you have regarding the use of personal information you have provided.

Placing an Order

When you make a purchase with MindWare (, over the phone, or through the mail/fax) you may choose to give us personal information, such as your name, billing/shipping address, telephone number, email address, credit card, and other information. The information we collect is used to process your transactions more effectively and efficiently, and to continue to give you a high level of customer service. When you visit our website, we may collect more information: your Internet service provider’s address, the name of the web page directing you, as well as your clicks and activity on our site to analyze this data for preferences, trends and site usage statistics. This information is used to improve the content of our website and make it more user-friendly.

We may also maintain a record of your product purchases. This allows our merchandisers to continue to look for and identify unique, high quality brainy toys to make available to you and other customers.

No personal information is collected from you unless you provide it to us. However if you choose not to provide the information we request, you may be unable to place an order and purchase products on our website. The personal information we collect is primarily intended to offer better customer service and communicate with you. We may need to contact you by phone, email or mail to your address questions or issues specific to your order, including updates if a purchased item is not immediately available, even if you have opted to not receive marketing communications from us.

We use e-mail addresses to communicate with you about orders you place. If you share your email address with us, you will receive an order confirmation, a shipping confirmation and other communication regarding your order. We NEVER sell or rent your e-mail address. When you order using our website, we may use your e-mail addresses to alert you of special offers, and product and other updates unless you opt out.

We Respect Your Privacy!

We want to communicate with you only if you want to hear from us. If you provide us with your mailing address online, over the phone, or through the fax/mail, you will receive periodic mailings from us, such as catalogs and information on new products and services. You can choose to opt-out of future mailings from us at the time you place your order. On occasion, we exchange our mailing list with other catalogs we feel our customers might enjoy. Many customers are happy to receive these offerings. However, if you do not want your name rented or exchanged, you can elect to opt-out.

On occasion, we exchange our mailing list with other catalogs we feel our customers might enjoy. Many customers are happy to receive these offerings. However, if you do not want your name exchanged, you can have your name put on our do-not-rent list (rent or exchange) by sending an e-mail to, calling us at 800-274-6123, or by writing to:

2100 County Rd C W
Roseville, MN 55113

Please provide us with your exact name and address. We appreciate your patience as it may take up to 1-2 mailings before your catalog can be stopped completely. If you order from us again in the future, you can request that the information you provide is not shared or used to send you a catalog. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way.

You may also click on the designated link at the bottom of all marketing emails to be removed from future emails.

Secure Shopping

We are committed to protecting your customer information and its confidential nature. Your credit card and other personal information will be absolutely safe when you place orders at We use Secure Sockets Layer (SSL), an advanced data encryption technology for information exchanged between your browser and our e-commerce server, to ensure the security and confidentiality of your personal information including your credit card number. SSL technology is the industry standard for secure online transactions. With SSL, information sent via the internet is encrypted and protected. We believe this provides the most effective way to ensure your order information is protected while offering a secure shopping environment. We guarantee that you are 100% safe shopping with

Safe Shopping Guarantee

You will not be responsible for any unauthorized charges made to your credit card stemming from purchases you have made with . U.S. federal regulations provide for a limit on the liability of each credit card holder for fraudulent charges. This limit is currently $50.00. If your bank holds you responsible for the $50.00 maximum, we will cover the entire amount up to the full $50.00. We will cover this liability only if the unauthorized use of your credit card resulted through no fault of your own from purchases made at our website while using the secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.


"Cookies" are small amounts of data that your Web browser stores on your computer’s hard drive. Cookies flag information about your activity on our website and help safeguard against duplicate order placement. We use cookies only to record session information, such as items that you add to your shopping cart. This information helps us improve our site and make it easier for you to use and navigate. We never use cookies to record confidential information, such as, passwords, credit card numbers, etc. In order to purchase products from, your Web browser must be enabled to accept cookies. It also helps to turn the "cookie warning" off in your browser while you are on our site.


We currently contract with a couple of online partners to help gather information on your shopping behavior on our website, and communications to you. To do this, we place small pixel tags and cookies on our site. This allows us to measure the effectiveness of our emails and track your visits to improve the content of our website and make it more user-friendly. While our partners can track your visits, we maintain sole ownership over this information and do not share, sell or rent the information to third parties.

MindWare contracts with Omniture for data collection and reporting services that in turn helps us improve your shopping experience. Omniture uses tags and cookies to collect information on your navigation and usage of Adobe is contractually restricted from using your information in any way, other than to help us make our site function better for you. For more information, click here. No personally identifiable information is collected or used in this process.

MindWare contracts with SmarterRemarketer web analytics service and uses their technology to collect information to provide you personalized promotions, offers, product recommendations and support. We also use SmarterRemarketer to make our website more user-friendly and monitor that it is performing correctly. SmarterRemarketer may record mouse clicks, mouse movements, scrolling activity as well as any text you type in our website. SmarterRemarketer does not collect personally identifiable information that you do not voluntarily enter in our website. SmarterRemarketer does not track your browsing habits across other 3rd party web sites, and does not make personal information collected on our site available to any other SmarterRemarketer client in any capacity.

The information collected may include: a. Any personal details you enter and submit, such as name, address, email address, etc; b. your IP address, referrer, web pages you visit and other data normally stored in website logs; and, c. session information stored in cookies that are used to ensure accurate data is extracted. These cookies do not include any personal data. Under no circumstances will they hold sensitive payment details such as your credit card number, expiry date and security code. In certain cases, your email address may be used to send you information about products, services, or in support of a transaction – completed or otherwise. In such a case, you will be offered the option to opt in/out.

We also contract with third-party service providers for our affiliate program to place our advertising messages on other websites. These providers may collect anonymous information about your visits to our website and your interaction with our products. They may also use information about your visits to our website to target advertisements for MindWare on other websites. This anonymous information is collected through the use of cookies and pixel tags, which are industry standard technology used by most major websites. No personally identifiable information is collected or used in this process.

To opt out of the advertising messages click here.

MindWare uses one or more companies to place advertisements for our products and services and those of third parties on our Site and third-party sites. Cookies and other technologies such as Web beacons or tags are used to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our site , as well as on third-party sites where you may visit. To support this interest based advertising solution, we, and companies who we have contracted with, may use anonymous information about your visits to our and other Web sites. The information collected and used by this process is always anonymous, and does not enable any third-party to identify you individually.

Although it is our hope that you find the display of advertising to you based on your anonymous interests valuable, if you would prefer not to participate in the services offered through these solutions, you can always opt-out of this activity by visiting the Network Advertising Initiative (NAI) website by clicking here.

Changes in Privacy Policy

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our web site to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check our web site periodically for any updates.

Contact Us

If you still have unanswered questions or concerns, feel free to email us at, or call us at 800-274-6123. Our customer service representatives are available Monday-Friday from 8am to 4:30pm central time.

Last Updated: June 8, 2012