About MindWare

Our roots...

MindWare is a creator, manufacturer, and distributor of Brainy Toys for people of all ages. The diverse product line includes games, puzzles, brainteasers, arts and crafts activities, mysteries, mazes and more. MindWare’s goal is to place high quality toys that teach and entertain into the hands of children and adults. Over the years, MindWare games have won many prestigious awards, including Mensa Select, Parents’ Choice and the Spiel des Jahres in Germany. Founder Jeanne Voigt started MindWare in 1990 with a small retail store in the Uptown area of Minneapolis. From there, the company has evolved into the largest cataloger in its segment, mailing to consumers and educators throughout the United States. MindWare is also a web retailer and distributor, selling its MindWare line to 2,000 retailers in the US and to distributors in over 20 countries worldwide.

Our company...

MindWare proudly distributes products to parents, homeschoolers and educators both in the U.S. and around the globe.

Our mission is to market a collection of unique learning products that engage, educate and entertain.

Over the years, MindWare has been dedicated to providing children with high quality educational products. MindWare has also developed its own Brainy Toys for Kids of All Ages. Our first product, Bella’s Mystery Deck, which debuted in 1997, is still a best seller a decade later. In 2001, after countless requests from retail stores, MindWare started offering its line of products to independent retailers nationwide. MindWare's wholesale division (www.mindwarewholesale.com) supplies our MindWare products to specialty toy stores, the educational supply industry, gift stores, museum stores, arts and crafts stores, mail order catalogs, online retailers and other retail outlets worldwide.

MindWare products have received many prestigious awards over the years including Parents' Choice, iParenting Media, Oppenheim Toy Portfolio, Dr. Toy and Mensa Select to name a few.

Our guarantee...

We are committed to providing our customers with the best Brainy Toys in the world. That’s why we have a guarantee on every product we carry. We are committed to providing unique, high quality learning products:

If you’re not happy with any item, simply exchange it or return it at anytime for a full refund of the product purchase price. We want you to be satisfied!

Our customers...

Our goal is to create a positive relationship with you. We will:

  • give you unique, high quality Brainy Toys and guarantee a unique, positive, and high quality shopping experience
  • provide you with knowledgeable and friendly customer service representatives who are able to help you make the best selections
  • answer your call quickly, handle it in a timely & professional manner, and assist you to your satisfaction
  • deliver your orders on time, with the correct products, and exceed your expectations
  • resolve issues to your satisfaction if you need to call customer service

Customers have come to recognize the MindWare catalog and the MindWare brand as a trusted resource for their families and friends. We remain committed to growing our line of unique and high-quality Brainy Toys for Kids of All Ages. Check us out for the best selection of "Brainy Toys" around!